Privacy Policy
This Privacy Policy describes how MyBorahae ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from myborahae.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Last updated" date below.
What Personal Information We Collect
The types of personal information we collect depend on how you interact with the Site and our Services.
Information you provide to us directly:
- Basic contact details, including your name, address, phone number, and email address.
- Order information, including your billing address, shipping address, payment confirmation, and the products you order (including any apparel sizes you select at checkout).
- Account information, including your email address, password, and order history if you create an account.
- Subscription information, if you join our monthly box subscription, including your plan and renewal status.
- Shopping information, including the items you view, add to your cart, or purchase.
- Customer support information, including anything you choose to include when you contact us.
Information we collect automatically:
When you visit the Site, we automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. Usage Data may include device and browser information, your IP address, and information about how you browse and interact with the Site.
Information we obtain from third parties:
We may receive information about you from third parties who support our Services, such as Shopify, which hosts our store, and payment processors, which collect payment details in order to process your orders. Any information we obtain from third parties is treated in accordance with this Privacy Policy.
How We Use Your Personal Information
- Providing our products and services. We use your personal information to process payments, fulfill and ship your orders, manage returns and exchanges, manage your subscription and its recurring billing, maintain your account, send you notifications related to your purchases, and enable you to post reviews.
- Marketing and advertising. We use your personal information to send marketing communications (such as our email newsletter, if you sign up for it) and to show you advertising for our products, including on other websites and platforms. You may unsubscribe from marketing emails at any time using the link in any email we send.
- Security and fraud prevention. We use your personal information to detect, investigate, and take action against possible fraudulent, illegal, or malicious activity.
- Communicating with you. We use your personal information to provide customer support and improve our Services.
- Legal compliance. We may use your information to comply with applicable legal obligations and enforce our terms of service.
Cookies
Like most websites, we use cookies on our Site. We use cookies to power and improve the Site (including remembering your actions and preferences, such as your cart), to run analytics and better understand how visitors use the Services, and to support advertising for our products. For information about the cookies used to power our store through Shopify, see https://www.shopify.com/legal/
Most browsers accept cookies by default, and you can set your browser to remove or reject cookies through your browser controls. Keep in mind that blocking cookies may negatively affect your experience and some features of the Site may not work correctly.
How We Share Your Personal Information
We may share your personal information with third parties for legitimate purposes, including:
- With vendors and service providers who perform services on our behalf — such as our e-commerce platform and payment processing (Shopify), email communications, subscription billing, shipping and fulfillment, customer support, and analytics.
- With advertising and marketing partners, such as social media and search advertising platforms, to deliver and measure advertising for our products.
- When you direct or consent to a disclosure, such as when we share your shipping details to deliver your order.
- To comply with applicable law, respond to lawful requests such as subpoenas, enforce our terms of service, or protect our rights and the rights of others.
We do not sell your personal information.
Your Advertising Choices
You can control much of the advertising you see through the ad-preference settings offered by the platforms you use, and you can opt out of certain targeted advertising through industry opt-out tools such as https://optout.aboutads.info/. You can unsubscribe from our marketing emails at any time using the link in any email.
User-Generated Content
The Services may allow you to post product reviews and other content. If you choose to submit content to a public area of the Services, such as a review, that content will be public and accessible by anyone. We recommend not including personal details you would not want visible to others.
Third-Party Websites and Links
Our Site may contain links to websites operated by third parties. If you follow links to sites we do not control, you should review their privacy and security policies. We are not responsible for the privacy or security of those sites, and our inclusion of a link does not imply endorsement.
Children's Data
The Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are under the age of majority where you live, you may use the Site only with the involvement of a parent or guardian. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below and we will delete it.
Security and Retention of Your Information
We use commercially reasonable safeguards to protect your personal information, and payment transactions on the Site are handled through Shopify's secure, PCI-compliant payment infrastructure — your payment card details are never stored on our own systems. That said, no security measures are perfect, and we cannot guarantee absolute security.
How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, or resolve disputes.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances:
- Right to access the personal information we hold about you.
- Right to correct inaccurate personal information we maintain about you.
- Right to delete personal information we maintain about you.
- Right of portability — to receive a copy of your personal information in a portable format.
- Right to withdraw consent where we rely on your consent to process your information.
- Right to opt out of marketing at any time, using the unsubscribe link in our emails.
To exercise any of these rights, contact us at support@myborahae.com. We may need to verify your identity before responding to your request. We will not discriminate against you for exercising any of these rights.
If you have a complaint about how we handle your personal information, please contact us first so we can try to resolve it. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.
International Users
Your personal information may be transferred, stored, and processed outside of the country you live in, including in Canada and the United States, in order to provide the Services. Where required, we rely on recognized transfer safeguards for personal information transferred out of Europe or the United Kingdom.
Contact Us
If you have questions about our privacy practices or this Privacy Policy, or would like to exercise your rights, please email us at support@myborahae.com.
Our support team is available Monday to Friday, 9:00 a.m. – 5:00 p.m. EST.
Last updated: July 3, 2026